There’s also Facebook Lite, Instagram Lite, Messenger Lite, Twitter Lite, Uber Lite, Spotify Lite, TikTok Lite, Skype Lite and LINE Lite, to name a few others. Google has a full suite of lightweight “Go”-branded apps, like Google Go, Gmail Go, Files Go, YouTube Go, Google Maps Go and Google Assistant Go. Pinterest is now one of many top publishers who offer a “Lite” version of their flagship apps. “The goal is to bring Pinterest to everyone around the world so they can discover inspiration related to their interests wherever they might be,” a Pinterest spokesperson said, when reached for comment about the Pinterest Lite launch. On iOS, it’s 143.1 MB, for comparison’s sake. The main Pinterest app’s size varies by device on Android, but is significantly larger. The Pinterest Lite mobile app is available today to Android users in Peru, Argentina, Colombia, Chile and Mexico, and clocks in at a tiny 1.4 MB. It said this would offer a better experience for people in low-bandwidth environments and on limited data plans. In July 2017, Pinterest formed a team to rewrite the mobile web app from scratch as a PWA. There, the company acknowledged that its mobile web experience had been “terrible” and in need of an update. This is a project that’s been underway for some time, according to a post last year on Pinterest’s Engineering blog. The new Pinterest Lite app is actually Pinterest’s Progressive Web App (PWA) that’s been made available to Google Play users as a download, the company tells TechCrunch. Pinterest previously offered a Pinterest Lite app on Google Play, but this app was pulled a year ago, according to data from App Annie. With Pinterest Lite, launched on Monday, users will benefit from a faster download and an app that takes up less storage space on their mobile device, the company says. Pinterest is the latest tech company to introduce a “Lite” version of its mobile application to meet the needs of users in emerging markets.
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